Last, but not least, the consumer benefits directly for two reasons.
1. First, they have a well of content to enjoy as final products and as a view into the peephole of the creative process, something that filmmakers are seeing become very useful right now.
2. Second, they can access these projects before they get picked up by the mass media, offering the insiders a way of being a part of both that creation and the enjoyment of it. It’s a collector’s dream.
3. And third, the mass media they consume will be enriched because they know the major industry has a trusted source whose sole purpose is to “keep it real” and find the next big cool thing.
4. The most interesting and exciting work is done by people who aren’t getting paid yet, but really want to. They’re not seasoned, but they’re far enough from beginners to have developed their craft. With the exception of the occasional lucky or genius-adled person.