From the creative person’s point of view, this would be a godsend.
1. Any artist will tell you that they absolutely abhor wasting creative time trying to learn how to be their own publicist, or paying money to find a publicist you don’t even know you can trust. Creative people want to create, not to become masters of the industry of selling that they are a part of if they want to create for a living.
2. To make matters worse for creators, they usually have to start from scratch each time they make something new. On the other hand, if they were part of a growing network of creatives that continually puts out content and organically builds its publicity over time they would not have to start from scratch each time.
3. Furthermore, there would already be a system in place for pitches to publishers to occur.
4. And finally, they would be afforded the critical eyes and multimedia talent of a collaborative space with which to develop their own ideas and hone their craft.
5. They can even start making money by having a well-visited place to sell products pre-mainstream-publishing. They can take their time to grow as they want to grow in a creative incubator.
6. What if you could be part of a growing brand which benefits from the micro-efforts of all its members? What if you had a brand that “got the word out” solely because of the work, thus maximizing the opportunity for luck of each of its members and as a whole. And what if that place even helped make your work better because of all the other talents and talents you have available? That’s the bucket we’re trying to make. Unique projects by unique people (and we’re all unique, right?) require a unique platform…er…bucket. The most obvious benefit is that getting interesting talent together provides a space for this crossover of skills and ideas. New ideas don’t occur in a vacuum, and new ideas don’t become good ideas until you have the right skills amongst the right people to pull it off.